Throughout my childhood I loved building things. I'm lucky enough to say that’s what I now do for a living. I help people from different disciplines come together to solve people problems and build products that help make lives better.
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learning how to Practice mindfulness |
currently reading How Bad Are Bananas? by Mike Berners-Lee |
working on Helping our partners grow at Deliveroo |
How I approach design
I use a range of generative research methods to understand the problem space and who it impacts. Everyone on the team needs to understand the pains customers face as they'll be the ones designing and building the solution. Getting everyone involved in research and speaking to customers is what I aim for at this stage.
Gathering our insights as a team, I help to reframe these into problem statements written from the customers' point of view. As a team, we then prioritise these statements to help focus our efforts and deliver value to customers as quickly as possible.
I orchestrate productive and insightful conversations with different disciplines through ideation techniques such as ’bad idea parties’ and ‘crazy 8's’.
Sketching on paper is always where I start when it comes to visualising solutions. I use a range of low and high fidelity prototyping tools, storytelling techniques, and even some HTML/CSS to bring potential design solutions to life.
I see great value in both guerrilla-style usability testing as well as more formalised lab testing. I’ll use whichever method given the available time and resources. The key for me is to ensure that we’re testing with actual customers, it’s a regular cycle and that key decision-makers are involved.
A course in front–end web development gave me the vocabulary and confidence to communicate design decisions more effectively with developers, I wrote about it here. Ultimately improving the quality of the product and the experience for our users.